Email and Internet Scams
Rumor: Coca-Cola Jackpot, Coca-Cola Award, Cash Prize, Sweepstakes or Promotional Drawing Winner Notification, Coca-Cola Foundation Cash Aid
The Coca-Cola Company has learned of several text messages, emails and letters being sent to people that falsely claim the recipient has either won a sweepstake or a cash prize from our Company.
The text messages direct the recipients to a website that appears to be, but is not, an official site of The Coca-Cola Company. The official My Coke Rewards address is mycokerewards.com, and My Coke Rewards is a program offered only in the United States.
Subject lines for the emails have ranged from "The Coca-Cola Award Notification" to "The Coca-Cola Promo Winning Notification" to "The Coca-Cola Worldwide Christmas Promo," "Notification for Coca-Cola Foundation Cash Aid," or other similar titles. Some versions of the email hoax indicate a joint promotion with the British American Tobacco Company, an annual mid-year Coca-Cola promotional draw (which includes the name of former Coca-Cola executive vice president, Carl Ware), or a car giveaway in Hong Kong. The emails also include formal language that makes them look "official," and are sometimes designed to look legitimate by including images or photographs, a "secret pin code" or reference/ticket number and contact information for a Coca-Cola representative.
The letters are written to look official and may appear to come from a financial institution. They often contain a claim number and may even include a check that appears to be from our Company or another Coca-Cola bottler.
View samples of email hoaxes we have identified. NOTE - This sample list does not include all Coca-Cola hoaxes in circulation. Other hoaxes may exist and may not be included here.
Our Response: The Coca-Cola Company is in no way associated with these emails, text messages, letters, unauthorized websites or programs. We are not a sponsor and our name and trademarks are used here without permission.
This appears to be a form of fraud known as "phishing," wherein perpetrators attempt to develop relationships with victims in order to obtain personal and financial information. Common signs that a message may be a part of an email scam or phishing campaign include:
Spelling and grammatical errors in the email;
Improper use of company trademarks;
Sender's use of free, non-corporate email accounts (such as Yahoo!, AOL and Hotmail);
Requests for personal information and the promise of quick financial gain.
Overall, if it looks too good to be true, it probably is. Do not reply to these text messages, emails or letters with any information.
If you have already responded to this type of text message, email or letter, we recommend that you immediately discontinue all communications with the source and contact your local and/or federal authorities for advice on how to proceed to protect your personal information and privacy.